Story telling is an art. Stories are told through words, images, graphics and most all mediums known. Have you ever walked down a street and seen a bike, maybe green in color that was locked to a "no parking sign", or tree, walked five more steps and found yourself thinking about your old childhood friend that you used to ride your bike to the candy store with when you were 9 years old. The metaphors that we all see every day are literally "everywhere". This includes brand messaging and story telling.

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As brands are birthed from conception, to product, to market, there are a plethora of conscious and unconscious assets that are available to describe, create, design, sell and "MESSAGE" your brand- just like the bike that was locked to a no parking sign that sent you walking down memory lane before you knew what happened and how you even got to have that thought or memory.

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Addressing your customer and messaging your brand starts to formalize with the expression of the mission, the problem the brand is solving and the benefits it provides to you and your world. It's pulling all the great elements of what you have created together; cohesively, coherently, honestly and beautifully to sell your product and have meaningful relations with customers - whether its 40 customers or 400,000.

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